Digital Marketer in Toronto

ALVARO RIVERA
Digital Marketing Consultant

Hi, I'm Alvaro.

I’m a Certified Digital Marketer and Project Manager with 10+ years of experience working in Marketing and Advertising for local and global brands. Passionate about using Digital Analytics to identify key metrics that impact Online Performance to translate them into Customer Insights and actionable Business Strategies.

I've worked on Marketing and Business Strategies for brands in International Markets, Toronto, and Canada.

Skills and Expertise

Project Management

- Effective Communication
- Scheduling & Control
- Procurement & Negotiation
- Conflict Resolution
- Team Building

SEO

- Website Audit
- Content Optimization
- Google Analytics
- Search Console

Pay-Per-Click (PPC)

- Google Ads Management
- Google Tag Manager
- Conv. Rate Optimization
- PPC Reporting

Lead Generation

- Landing Pages
- Lead Forms
- Facebook Ads
- Other Social

Web Design

- WordPress Sites
- HTML
- UX
- CSS

Data Analysis

- Python
- SQL
- Tableau
- Data Studio

More About Me

Certifications

  • Project Management Professional (PMP)®.
  • Big Data Analytics – York University.
  • Google Ads, Analytics, Data Studio, Tag Manager.
  • IAB Digital Fundamentals & Programmatic 360.
  • Hubspot Inbound Marketing.

Tech & Tools

  • Excel, Jupyter Notebook, Python, SQL, Tableau.
  • Google Ads, Analytics, Data Studio, Tag Manager.
  • WordPress, HTML, CSS, Hootsuite.
  • Google Business Profiles, and other social
  • Photoshop, Illustrator, InDesign.

Skills Set

  • Project Management.
  • Digital Plans & Strategies for B2B and B2C.
  • Search Marketing – SEO & PPC Reporting.
  • Graphic and Web Design.
  • Fluent in English, French, Portuguese, and Spanish.

Industries

  • Management and Consulting.
  • Marketing and Advertising.
  • Consumer Goods & Services.
  • Financial Services.
  • Telecommunications.

How I Do It

  • Analyzing datasets to uncover business insights.
  • Identifying KPIs that impact business performance.
  • Developing Strategies to achieve business goals.

Differentiators

  • I thrive in organized teams with clear priorities.
  • I quickly profile clients, and identify their needs.
  • I possess solid verbal & written skills.
Alvaro Rivera - Toronto Digital Marketing Consultant

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