Management and Analytics Experience
Tutor Doctor – Toronto, ON.
- Project coordinator in new website development for Australian market.
- Analyzed and reported on Lead Generation programs for franchisees in Ontario, Alberta, & BC.
- Delivered SEO and PPC Analysis upon request from franchisees in Canada, USA, and UK.
Nahualli Folklore – Vancouver, BC.
- Migrated, redesigned and developed a brand new website, including logo redesign, in 2 weeks.
- Managed Google Ads campaigns, growing from 0 to 2 qualified leads/wk, during low season.
- Performed SEO revamp, lifting website ranking from 8th to 1st place in 9 key searches.
Latincouver – Vancouver, BC.
- Developed new Digital Strategy combining SEO and Social Media growing website traffic by 10%.
- Managed Facebook, Twitter, LinkedIn, and Instagram accounts via Hootsuite.
- Managed Google Analytics reports and monitored engagement metrics on Social.
Omnicom Media Group – Ecuador.
- Performed as Pitch Team Leader for local acquisition of new regional and global clients.
- Led local implementation of global data management platform for Campaign Optimization.
- Delivered Ad Investment monthly reports to the corporate stakeholders.
OMD – Miami, FL.
- Planned Regional TV and Digital campaigns for Nokia Latam, $250K each.
- Controlled budget across Mexico, Venezuela, Colombia, Peru, Chile, and Argentina, $5M total.
- Managed vendors: Disney, ESPN, Discovery, Fox, Turner, and Warner TV Networks.
OMD – Ecuador.
- Worked local media plans and strategies based on global and regional marketing plans.
- Developed TGI Analysis (consumer behaviour) reports.
- Delivered local Competitive Reports for global and regional clients.
- Developed customized performance reports for local clients.
Initiative – Ecuador.
- Worked as part of the pitch team that won the Claro (America Movil) account.
- Delivered competitive analysis reports for local and regional accounts.
- Met media research requests from the agency Research Global Centre in London, UK.
- Monitored and reported country billing closure for global clients (Unilever and Kimberly-Clark).